Evaluation Script

Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

In our media product we used several different music video conventions from real media products. In our research and planning we researched into the different types of music genres and what conventions are normally seen in music videos to see what makes the music video more effective. I looked into the conventions used in music video such as lighting, mise-en-scene, camera shots and camera movements that were most commonly seen in music videos.

I looked at the conventions used in different genre music videos such as Indie pop, folk, pop hip hop and rap. From watching some music videos on YouTube we got some ideas, which we used to help develop our music video. The first music video was ‘Dear Darlin’ by Olly Murrs we got the idea of using flash backs to explain the narrative part of our music video.

The second music video we got inspiration from was by Ariana Grande’s ‘The Way’ video. In the video Ariana is singing in front of the projector this is where we got the idea to use the projector when Luke is performing in the studio. The projection in our music video that is showed behind Luke whilst he is singing is the footage we filmed of our actors Luke (who plays the artists Ed Sheeran) and Dani (who is his girlfriend) having an argument and breaking up. We used the projection to show what is going on in his mind and how he is feeling. 

After looking at different music videos we decided to make a music video for Ed Sheeran’s song ‘Give Me Love’ that is in the indie pop genre. We then went on to looking into Ed Sheeran’s music videos and what conventions are usually seen in his videos.

After doing research into Ed Sheeran’s music videos, we choice two different locations for our music video to be set in. The locations we choice for our music video is the drama studio for the performance feature in our video and Portishead Marina for where the narrative part of our video took place. We were originally going to use Bristol Harbourside but afterwards decided to film down Portishead Marina as it is easier for me and Kate and all the actors to get to.

It was important that we included the performance in the music video so that the audience can connect with the artist. Also because ‘fans’ of the artist might ‘fancy’ the artist therefore it might make them want to watch the music video more because they get to see the artist performing. On the other hand it is also important that we included a narrative aspect to our music video as well as the performance because the audience enjoy watching a story behind the song.

We then looked at different camera shots that are used as a convention in indie music videos. We mainly used mid shots and close up shots of Luke in the studio singing the lyrics and playing the guitar to show the performance element of the music video. We also used these shots in our film because they are the most typically used shots that are used in indie music videos. In our media product we also developed the idea of the commonly used establishing shot that we used at the beginning of the narrative to address the audience of the new location being used in the video. This leads to the audience to question the story line and make them intrigued to know what the song is about.

In our media product we also used a common lighting convention used in music videos. We used a spotlight on Luke whilst he was performing in the drama studio to make sure that the audience are focused on Luke’s performance.

Question 2: How effective is the combination of your main product and ancillary tasks?

For my coursework we had to design and produce two main ancillary tasks. The two main ancillary tasks were to produce a digi-pak and album advert to go with our main piece of course work, which was to create our own music video to the song ‘Give Me Love’ by Ed Sheeran. For the digi-pak ancillary task we had to design and create a front cover of the album to go with the song ‘Give Me Love’, a page for where the disk in the cd will go and a back cover with a list of the songs that are included in the digi-pak.

As we used Luke in the music video as the artist we decided to use images of him in the digi-pak as well, as we found that in most real life digi-paks the artists is commonly featured in the digi-pak. We then researched into previous digi-paks for Ed Sheeran and we found that Ed Sheeran didn’t tend to feature on the front cover of his digi-paks. We decided to go against this convention and featured Luke on the front cover of the digi-pak. The colour scheme that we used throughout was black, white and orange. We chose these colours because they stand out and they suit the style of the artist. We also used the same font throughout the digi-pak and album advert.

We also decided to use the same logo throughout our digi-pak as Ed Sheeran uses in his products but we changed the colour of the ‘paw print’ logo to match the colour scheme that we used in our digi-pak and album advert. When creating the digi-pak front cover I wanted to use an image that was appropriate to the style of the music genre but also to the artist. The artist Ed Sheeran always plays an acoustic guitar so we decided to use an image of Luke sitting down holding the guitar as if he is about to play it.  We decided to keep to album cover simple but effective. We did this by keeping the picture of Luke holding the guitar as the main focus of the cover by putting the picture of Luke on a black background. The artist name is written at the top of the album cover, in a big font above the image of Luke in the colour white because it stands out from the black background and it is consistent to the colour scheme. Underneath the artists name I put name of the album ‘plus’ in white but made it bigger and bolder so that it stands out to the audience.

I decided to contrast the back cover of the album with the front cover by using the same colours that we used in the front cover which were black and white. The track list is in the middle of the back cover in white. We added the logo of the paw print at the bottom next to the track list. On the bottom right we added the barcode and in the bottom left we put the asylum logo and underneath it put the copyright agreements.  We didn’t add a picture to the back cover as we wanted to keep it simple like the front cover of the album because Ed Sheeran’s real albums tend to be simple.  

We made our poster after we made the digi-pak as I wanted to make them similar so that the audience would associate them with each other. We used another image of Luke with the same black background as we used in the digi-pak. The only difference between the poster and digi-pak is that in the image of the poster, it is just of Luke ‘posing’ rather than holding the guitar. We choose to do this because it attracts the audience more as it focuses more on the artist. We also decided to use the same font and same colour as we used in the digi-pak. However, we did the artists name in orange instead of white so that it stood out more so that the audience can easily recognise the artist. We decided to also include the name of the album, the paw print logo and what singles is on the album. To help promote the artist even more I have included Ed Sheeran’s website and his record label, this may influence the audience to research the artist.

When it came to making our music video we wanted to make sure that we used a range of different shots to add variation to the video. This is because music videos are mainly made up of different short shots. By adding a variety of different shots to our music video especially in the narrative part of the music video, we used mainly mid shots and close up to show the artists emotions.We also wanted to include both a narrative and performance section so the audience would have two main parts of the video to focus on. To make it more interesting we used a variety of different locations. The performance part was filmed in a studio and the narrative part was filmed at Portishead marina. It also made it easier for the audience to recognise between the narrative and performance sections of the video.

The combination of our main products and ancillary tasks link together effectively but they also give a variety of images for the audience to look at. Another way in which our products link is by the use of the fonts and colour schemes the genre of music is clear to the audience. Not only does it make the genre clear but it clearly shows that both products are consistent with each other which makes it easier for the target audience to identify that they are both advertising Ed Sheeran. 

Question 3: What have you learned from your audience feedback?

Throughout making our main product and ancillary tasks we used audience feedback. The feedback we received from our friends, family and teachers helped us develop and improve our own ideas on both our main product and ancillary tasks. 

At the beginning whilst carrying out our primary research we created a questionnaire to get some feedback from our target audience about music videos in general. I asked 20 people to fill out the questionnaire that I created. I asked them questions such as what was their favourite music genre and how often they watch music videos. I also asked them what they used to watch music video for example YouTube or music channels to find out how our target audience would view our music video.

After the questionnaire and we had decided what song we were doing, we thought it would be a good idea to do a questionnaire about Ed Sheeran. I interviewed three different people who are a fan of Ed and listen to Ed Sheeran’s music. I asked them six different open and closed questions about what their favourite song was by Ed Sheeran and what they expected to see in a music video by him. I did this to get some sort of an idea of what conventions the target audience expected to see in an Ed Sheeran music video and what conventions we could include in our own music video that we created.

After completing our main product me and my partner decided to show our music video to a group of people all within our target audience. We then asked them to give us feedback on what they thought was good about our music video and what they thought we could improve on. Here are some examples of positive feedback we got:

•          The lip-syncing was perfectly in time with the lyrics
•          I like how the music video has both a narrative and performance section it makes the video more interesting

Here are some example of negative feedback we got:

•       The performance part of the video could have been more original in the sense that most music videos have the artist perform in a studio
•          The lighting was inconsistent

Overall I am generally pleased with the feedback that we received as the majority of the feedback was mostly positive. The few negative comments we did receive I think were due to things that we had no control over such as the inconsistent lighting comment.

From using audience feedback throughout making my main product and ancillary tasks I have learnt that audience research is such an important part of the production process, as without it we wouldn’t know if our product was attracting our target audience or not expected to see in the music video then the video that we made wouldn’t have been up to the audience’s standards.

Question 4: How did you use media technologies in the construction and research, planning and evaluation stages?

Whilst doing our planning and research I got most my inspiration from websites on the Internet. We used a variety of different programmes such as Google, You tube, Facebook, iTunes, blogger, iMovie Microsoft word and twitter.

YouTube played the most important role in the research and development stage. It allowed us to watch different genres of music and decide what music genre we were going to use for our music video.  It also allowed us to gain ideas and analyse the different conventions seen in a music video. Once we choose what genre we wanted to use for our music video we watched different videos in the same genre to get an idea of what conventions we would include in our own video that are seen in a music video of the same genre.

When we decided what artist and song we were going to do we watched Ed Sheeran’s music videos to see what our audience would expect to see in a music video of a song by Ed Sheeran and to get some inspiration for our own music video.

Google also played a significant role in the research for our music video. I used Google to search for photos of Ed Sheeran to get some ideas for costume and his style, the lyrics of the song so that we could plan what each shot would be according to the lyrics and also so that our actor Luke could memorise the lyrics. I also used Google to look at images of previous digi-paks to help us create our own digi-pak design.

We used blogger a lot to write up our coursework throughout the research and stage. Blogger was useful as it was easy to use and helped us to keep track of our progress. Blogger enabled us to post pictures and videos to show where we were getting our inspiration and ideas from. We also used blogger to show the planning stage by uploading our storyboard, which we created to show what each shot was going to look like and in what order they are going to be put together. We also uploaded our shooting schedule onto blogger so that we know what day and time we are filming, what actors we need, the location, what equipment we needed and what shots we needed to film. In the construction stage we used blogger to write up our progress after filming shoots or any problems we were having with filming or editing.

Microsoft word was useful during the research stage. I used Microsoft word to create my questionnaires and print out to give to our audience to complete. I then used Microsoft word to convert the feedback I received to put into graphs, bar charts and pie charts.

My phone helped me during the planning stage as it was a good way for organising everything and meeting up with my partner Kate. It also helped us make plans on when was the best time was for us to film according to when we were all free, considering we all had commitments outside of school which made it difficult for us to all be available on the same day.

In the construction stage we used the iMac to operate the various software that we used to edit the footage and ancillary tasks. We also used a camera to film our music video. Along with the camera we used a tripod to hold our camera still and in place in order to get the right shots. We then imported the footage onto an iMac and edited it on iMovie. On iMovie we choose what footage we wanted to include in our music video and what we didn’t want to include. We also had to match the footage of Luke lip syncing to the lyrics in the song; which needed to be accurate. 

Final Ancillary Tasks

Ed Sheeran '+' Album Poster

This is our final product for our poster to promote the Ed Sheeran '+' album. We made our poster after we made the digi-pak as I wanted to make them similar so that the audience would associate them with each other. We used another image of Luke with the same black background as we used in the digi-pak. The only difference between the poster and digi-pak is that in the image of the poster, it is just of Luke ‘posing’ rather than holding the guitar. We choose to do this because it attracts the audience more as it focuses more on the artist. We kept the colour scheme the same as the digipak so that they correspond with one another and also because we wanted to make sure that the poster could be used to advertise the digipak and that they worked together so that the audience could recognise the link between the two products. We decided to put the artists name (Ed Sheeran) in bold so that it stood out and so the audience could easily recognise who the artist is. We also added the paw print to the poster as well as the digipak as it is associated with the singer. Also, to help promote the artist even more I have included Ed Sheeran’s website and his record label, this may influence the audience to research the artist.
 Audience Feedback

"I like the colour scheme of the poster and I like how the text saying 'Ed Sheeran' is in bold because it makes the artist stands out and when the audience looks at the poster they can immediately recognise who the artist is". 

Final Ancillary Tasks

Ed Sheeran 'Give Me Love' Digipak

Here is the front cover of the digipak. We used a picture of our actor Luke playing an acoustic guitar on the front cover of the digipak because the artist Ed Sheeran is well known for playing his acoustic guitar in his music videos and when he performs live at his concerts. We also wanted to use this image because we featured the acoustic guitar in our music video that we made so we wanted to associate the front cover digipak with our music video so that the audience can clearly see the link between the two products. We also wanted to keep the front cover of the digipak simple but effective. We did this because Ed Sheeran's real CD albums tend to be kept simple and he isn't normally featured on his CD albums, on his front covers it is normally a picture of an object that is related to the lyrics of his song. However we changed this slightly when it came to creating our own digipak cover as we used a picture of Luke to represent the artist.

 
This is the inside page of the digipak that we created, we choose to use this page to advertise the artists 'Ed Sheeran's tour that is taking place in the UK this year. We used another picture of Luke in the inside cover of our digipak. We also used the same colour scheme and font as we used throughout the digipak. We then researched and added all the dates and locations of where the tour will take place in 2014.

This is the where the disk for the album will go. We used a black back ground to go with the rest of the digipak and used a white outline of the logo of the paw print with the lyrics of the song 'give me love' inside the paw print which is the song we created a music video for.

This is the back cover of the digipak. I decided to contrast the back cover of the album with the front cover by using the same colours that we used in the front cover which were black and white. The track list is in the middle of the back cover in white. We added the logo of the paw print at the bottom next to the track list. On the bottom right we added the barcode and in the bottom left we put the asylum logo and underneath it put the copyright agreements.  We didn’t add a picture to the back cover as we wanted to keep it simple like the front cover of the album because Ed Sheeran’s real albums tend to be simple.  

Production Pictures

Below are a few photographs of Luke that I took whilst whilst we were in the production stage of making the music video. From these pictures we choose three of our favorite pictures to create our ancillary tasks. We used the one of Luke in the studio 'posing' as our poster picture (second from the bottom picture). The one of Luke sat on the floor playing the acoustic guitar ( second picture from the top) as the front cover of the digipak . The third picture that we used was another one of the pictures of Luke in the studio sitting on the stool playing the guitar (third from the top) on the inside page of the digipak which is used to promote the digipak and Ed Sheeran's tour that he will be doing this year (2014). 

Updated Filming Schedule

We have had a few problems with filming  due to me and Kate as well as our actors not all being available on the same days, we haven't managed to get the last bit of filming done. However, we plan to finish all of our filming by the end of this week. In order to do this we created a filming schedule that is suitable for when everyone is available to film. On Monday we plan to film after school in the drama studio and we are going to film close up shots of Luke singing, the guitar and Luke tapping his feet to the music. Tuesday is optional based on if we finish filming all the shots we need of Luke in the studio. On Wednesday we are going to after school at the Marina. And on Sunday we are going to film the rest of the narrative with all of our actors down Portishead Marina and Lake grounds. After all these dates on our filming schedule we should be completely finished filming.

Filming Update

The majority of the filming for the performance element of our music video has been completed. Although when we looked back and watched the footage that we had filmed in the drama studio we have spotted that there are a few shots that we could include in order to improve. For example, we need to film more close up shots of when Luke is performing such as close up of him playing the guitar, is feet tapping, close up of his lips singing the lyrics etc. We also need to film Luke and his 'girlfriend' having an argument in the studio to finish the flashbacks that are going to put into the music video. Once we finish that we then need to film the story element to our video. 

Atlantic Records

As we are using Ed Sheeran's song 'Give Me Love' we have to ask Ed's record company for permission to use the song as our coursework otherwise it would be copy right. As Ed Sheeran's record company is Atlantic Records we emailed them to explain what we are doing as part of our A2 media coursework and to ask for their permission to use the song. Below is a screen shot of the email that we sent to them. 

The email me and Kate sent to Atlantic Records.

Poster Design



Initial Poster Design


Initial Poster Design

After creating our script we started to come up with initial ideas for our poster design for Ed Sheeran's song 'Give Me Love'. Above is a sketch of what our poster is roughly  going to look like. We are going to take a picture of Luke who is playing Ed in our music video and put it in the center of the poster. We are also going to have 'Give me love' written loads of times in small text on the top half of Luke and one in big text that stands out amongst the rest. Then below where it says 'Luke Barnett' we will have 'Ed Sheeran' and then below that the date of when the song will be realest. 

Original Ed Sheeran Poster




Ed Sheeran's Give Me Love
Original Poster

In general in Ed Sheeran doesn't seem to be featured on his own posters. They typically have objects on them for example his poster for 'Lego House' it has lego bricks on it in a shape of foundations to a house portraying the name of the song. The main picture of the 'love hearts' in in the center of the poster which is the same as our poster design but the name of the song is in the bottom right hand corner of the poster and Ed Sheeran's name in on the top left hand corner. The poster is quite spread out and simple. It is also in black and white but one of the love hearts that has the song name 'give me love' is orange which makes the song stand out, this makes it the poster effective as it is clear to the audience of what the song is called. 

Script

In our music video our characters Luke and Dani have an argument. Me and Kate created a short script for Luke and Dani to learn. Even though the audience will not be able to hear the argument and will only be able see them arguing we thought it would be useful to have a script. The script is a typical argument that a teenage couple would have. We didn't create a script for our other two characters (Sam and Megan) as we didn't think we need a script we will just direct them and tell them what they need to do/say whilst filming.

Script

Dani: I’ve seen your texts


Luke: What texts?!

Dani: The texts from her.

Luke: I don't know what you're talking about?


Dani: My friend saw you two and told me everything.

Luke: It was nothing, you're over reacting.


Dani: I can't do this anymore... (Dani turns around and starts to walks away, Luke grabs her arm and tries to stop her)

Luke: Don't go!

Dani: let go of me. (Dani pushes Luke off her and walks away)

Filming Schedule

This is our Filming schedule that we created which will help us know what day and what time we will be filming each shots in our music video. It also tells us what actors we will need, what equipment we will need and where we will be filming it. This is only a rough guide as things are bound to change and be altered, according to what days we are all free and to film and what days the drama studio will be available.  

Inspirational Music Videos

Before we made our storyboard for our music video, me and Kate looked at different existing music video of artists we like, in order to get some inspiration for our music video. Here are some examples of music videos which we watched and inspired us and gave us some ideas to include in our own music video. 

Ed Sheeran - Small Bump

We decided to watch another Ed Sheeran music video as we are filming a music video for Ed Sheeran's song 'Give Me Love'. Me and Kate got a lot of our inspiration from Ed Sheeran's "Small Bump" Music video. The location of the video is based in a hospital in which Ed is sitting down a singing, meanwhile there are many different scenarios happening with other patients. For example, you see a couple arguing, a child playing, nurses and doctors walking around, etc.  All these scenarios happen at different times with every patient gradually fading away, leaving only Ed in the shot. All speech is muted so only the song playing over the top can be heard, I really like this technique as it adds a sense of emotion and a feeling to the song but also to the narrative of the story line. Me and Kate both agreed on incorporating a similar idea to this into our music video.

Olly Murrs - Dear Darlin' 

 After looking at Ed Sheeran's "Small Bump" Music video, me and Kate were also very inspired by Olly Mur's Music video for his single "Dear Darlin'". The effects used in this music are very similar to the ones used in Ed Sheeran's with idea of a scenario happening during a scene. Although in this video it used as flashbacks. We decided that we are going to be using the idea of flashbacks in our music video to explain to narrative. 

Annotation of Lyrics

This is an annotation of the 'Give Me Love' lyrics. The Lyrics act as our script for our music video. Along sides of the lyrics we have wrote down details of each shot number and shot type. Although this is how we want our music video to turn out like, we know that when filming the real thing, things are going to change and maybe not turn out how we wanted it too and we might have to ad-justify it slightly. Anything that we may ad-justify or change will be done in order to improve the final outcome of our music video.

Our Storyboard

Ed Sheeran Audience Research

For part of my audience research I asked three different people who like to listen to Ed Sheeran's music questions about Ed Sheeran and his songs. I did this to get some sort of an idea of what conventions they expect to see in Ed Sheeran music videos and get some audience feedback.

Interview one

1) What do you like about Ed Sheeran?
A: "I like his casual styled appearance and how he is different from other artists he doesn't 'dress to impress'."

2) What is your favourite song by Ed Sheeran?
A: "My favourite Ed Sheeran song has to be drunk, I like it because I can relate to the lyrics."

3) What is your favourite Ed Sheeran music video?
A: "My favourite Ed Sheeran music video has to be Lego house."

4) What do you expect to see in an Ed Sheeran music video?
A: "Ed Sheeran playing an acoustic guitar. And no quick cuts." 

5) If you were making a music video for Ed's song 'give me love' what would you include?
A: "I would probably get someone to play 'Ed Sheeran' and have them mime the words and play an acoustic guitar. Also have other characters act out a story behind the lyrics."

6) What other artists similar to Ed Sheeran do you like?
A: "Matt Howard"

Interview two

1) What do you like about Ed Sheeran?
A: "He has a really relaxing voice. I never get bored of listening to his songs."

2) What is your favourite song by Ed Sheeran?
A: "I like quite a lot of Ed's song but  I have to say my favourite is 'you need me but I don't need you'. Its my favourite song because it is different from Ed Sheeran's other songs because it is more up beat than the rest."

3) What is your favourite Ed Sheeran music video?
A: "My favourite music video by Ed Sheeran is 'everything has changed' featuring Taylor Swift."

4) What do you expect to see in an Ed Sheeran music video?
A: "I expect to see Ed with a story behind the song."

5) If you were making a music video for Ed's song give me love what would you include?
A: "Ed playing his  acoustic guitar and two characters being all 'lovey dovey'."

6) What other artists similar to Ed Sheeran do you like?
A: "Passanger."

Interview three

1) What do you like about Ed Sheeran?
A: "I like he is unique, he is different from other male artists. He dresses casual and doesn't really care about his appearance. I also like the fact that his lyrics have meaning not like other male artists singing about sleeping with girls."

2) What is your favourite song by Ed Sheeran? 
A: "My favourite song by Ed Sheeran has to be 'Give Me Love'.

3) What is your favourite Ed Sheeran music video?
A: "My favourite music video by Ed Sheeran has to be 'The A Team'. I like it because it because it tells a story of a girls struggle living on the streets".

4) What do you expect to see in an Ed Sheeran music video?
A: "A character in his song acting out the story behind the lyrics." 

5) If you were making a music video for Ed's song 'give me love' what would you include?
A: "Two characters in love and show the highs and lows of relationships to portray the meanings of the lyrics."

6)What other artists similar to Ed Sheeran do you like?
A: "James Arthur" 

Actor and Costume

For our music video we have decided that we're only going to have one main character. We have decided to use a boy (Luke Barnett) as the artist because the lyrics of the song are sung by 'Ed Sheeran'. This could link to a convention of music videos having the 'artist' to be the main character in the video. We will be using other characters in our music video but just as extra's. Theses other characters that we are going to use, will be picked at random this will depend on who is avaliable at the time. 

Luke Barnett 
 We have decided to use Luke because we thought that Luke had a look that we wanted to use in our music video. As Luke is our main character there will be a variety of different shots that include him in several different locations throughout the music video. Luke will also have shots of him singing and playing the guitar in the studio. 


Costume
We are probably going to use two costumes for Luke mainly because in the music video we show Luke in two different locations - In the drama studio performing and in the narrative part of the music video. As we want people between the ages of 16-20 to be able to relate to our music video, we have decided to keep our costumes young and but trendy to show this we thought that we would use clothes that people our age would wear. In order to keep our character looking young, we have decided to get Luke to wear jeans and t-shirt. We think that this gives a youthful look and also a costume that our audience can relate to. When we film the flash back of Luke having an argument with his girlfriend he will be wearing dark coloured clothing to represent his mood, but still keeping the costume young and trendy. He will be wearing black skinny jeans and a dark blue checkered shirt with some trainers.

Dani Owens

We decided to use Dani because we needed someone to play Luke's girlfriend and it needed to be someone Luke was friends with so that it wasn't difficult or awkward for them to act like a 'couple'. Dani will be used in the flash back shots throughout the narrative part of the music video of her and Luke breaking up.

Sam Harper and Megan Maunder

Sam and Megan will be playing the other 'couple' that features in our music video. They will be shown after Luke breaks up with his girlfriend and goes for a walk around the marina. During this Luke will see the couple being all 'loved up' and will make him angry and it will then show him having flash backs of his argument with his girlfriend.

Planning

Narrative

Throughout the song the audience will see clips of Luke singing the lyrics in the drama studio. We also see 'flashbacks' Luke and his girlfriend having an argument and her leaving him. We will also see Luke in different locations around Portishead, these locations will be places where he has happy memories of being with his girlfriend. But we will see a couple being all happy and 'loved up' with Luke in the background at these different locations which make Luke feel lonely and guilty about the argument he had with his girlfriend. We will also see flashbacks of Luke and his girlfriend arguing to reflect the lyrics of the song.

Performance

Luke will be singing the lyrics to the song in the studio whilst playing the guitar. The boy and girl who play the couple in the music video will also have to act out different scenes in different locations.

Costume and Props
Luke will be dressed quite indie as it is the style of the music, so he will be wearing skinny jeans, Nike shoes and a top. The boy and girl who are going to play the couple in the music video will also just be wearing quite simple and casual.  

Location

The location of the music video is going to be filmed at different locations around Portishead. The main locations are Portishead docks, Royal beach and Battery point. We chose to stay in Portishead as not just me and Kate live in Portishead but our characters all live locally as well so they are  all easy locations for us all to meet. We also chose to film in Portishead as we will have a lot of equipment with us such as camera, tripod, props etc. Because of this it would be difficult to commute to Bristol and back with all the equipment. We have also to shot a large amount of the music video in a studio. There is a drama studio located in school that would allow us to have access to lights. We have asked for permission to film in the studio and have been granted access to it on particular days after school.

Camera Angles

Throughout the music video we will be using different camera shots. In the studio we will be using a lot of close ups of Luke when he is singing so it emphases the lyrics of the song. We got this idea from Miley Cyrus' music video 'Wrecking Ball' which has lots of close ups of Miley's face to show the emotion of her face. We will also do mid shots to long shots to also get shots to emphasise Luke playing the guitar. 

Camera Movements

Throughout the music video we will also be using a variety of different camera movements as well, such as circle panning to emphases Luke playing the guitar at the beginning of the music video. We will also use a tracking shot to follow Luke when he is walking away at the end of the music video and goes out of shot and we can see the couple in the distance.

Lighting

When we are filming outside the lighting will be natural so if we film on different days we need to make sure the weather is similar so the lighting looks the same as on the previously filmed footage. We will also be filming in the studio so will be using a spot light on Luke whilst he is performing. Artificial lighting we are planning to use is in the studio, we are planning on using a spotlight, and light produced from a projector. We got the idea for the projection light from Ariana Grande's music video "The way". 

Song Choice

Me and Kate decided that our song choice is Ed Sheeran's song 'Give Me Love'. We decided to choose this song as there is a wide range of story lines we could develop from this song, with many different opportunities. We now need to focus on creating a narrative to fit in with our chosen song.

Give me love like her,
'Cause lately I've been waking up alone.
Paint splatted tear drops on my shirt,
Told you I'd let them go.
And that I'll find my corner,
Maybe tonight I'll call ya,
After my blood turns into alcohol,
No I just wanna hold ya,

Give a little time to me, or burn this out,
We'll play hide and seek, to turn this around,
All I want is the taste that your lips allow.

My my, my my-y oh give me love,
My my, my my-y oh give me love,
My my, my my-y oh give me love,
My my, my my-y oh give me love,
My my, my my-y oh give me love

Give me love like never before,
'Cause lately I've been craving more.
And it's been a while but i still feel the same,
Maybe I should let you go
You know I'll find my corner,
And that tonight I'll call ya,
After my blood, is drowning in alcohol,
No I just wanna hold ya,

Give a little time to me, or burn this out,
We'll play hide and seek, to turn this around,
All I want is the taste that your lips allow,
 

My my, my my-y, oh give me love
Give a little time to me, or burn this out
We'll play hide and seek, to turn this around
All I want is the taste that your lips allow

my my, my my-y, oh give me love
my my, my my-y oh give me love,
my my, my my-y oh give me love,

M-my my, m-my my, m-my my, give me love, lover
M-my my, m-my my, m-my my, give me love, lover
M-my my, m-my my, m-my my, give me love, lover
M-my my, m-my my, m-my my, give me love, lover

M-my my, m-my my, m-my my, give me love, lover
M-my my, m-my my, m-my my, give me love, lover
M-my my, m-my my, m-my my, give me love, lover (Ah! )
M-my my, m-my my, m-my my, give me love, lover (Love me, , love me)

M-my my, m-my my, m-my my, give me love, lover (Give me love)
M-my my, m-my my, m-my my, give me love, lover (Give me love)
M-my my, m-my my, m-my my, give me love, lover (Give me love, love me)
M-my my, m-my my, m-my my, give me love, lover (Give me love)

my my, my my, oh give me love
my my, my my oh give me love,
my my, my my oh give me love,
my my, my my oh give me love,

Questionnaire Feedback

I handed out my questionnaire to 20 people. I used a questionnaire because it is the quickest way to get feedback because it isnt time consuming and only takes a minute to answer my questions. I sent out my questionnaire to different ages so I could get a variety of answers from different age groups. I then used the results from the questionnaire and put it into bar charts and pie charts to demonstrate the answers. I have also analysed them to give an explanation as to what they mean.

Question One - Are you male or female?
This graph shows that 9 males and 11 females answered my questionnaire. I asked this question so that I could have different genders answering my questions. If I had asked just one gender to answer my questionnaire, I may not have been able to get a variety of answers that I received.

Question Two - How old are you?
As I wanted a variety of answers from my questionnaire, I asked the ages of the people who took it because I wanted to make sure that I got a range of ages answering my questions. This way I can see how different ages use music videos in different ways.

Question Three - What is your favourite music genre?
The pie chart shows a large proportion of people preferring the 'pop' genre of music. This could link to the high level of 17-19 year olds that answered my questionnaire, as this could be the most popular genre among them. This also could reflect that pop artists music videos are the most popular in the industry. Also, those who are pop artists need to ensure that their music videos target the majority.

Question Four - Where do you watch music videos?
YouTube and Vevo were the most popular way in which people access music videos. YouTube has 100,000,000 videos watched daily and this includes a high percentage of music videos.

Question Five - How often do you watch music videos?
A high amount of people watch music videos once a day. This means that over the years, the music video has become more important in selling the music of a particular artist. From the results it shows that if music videos are popular, so are the songs. This is why many artists have started to create unique videos, that they will increase the popularity of their music.  


Overall, after looking at the results from the questionnaire feedback it is clear that the increase in people accessing music videos mostly online. This means that artists need to make their music videos more unique in order to stand out from the other music videos. The pop genre also seems to be the most popular, meaning that any pop artists need to make sure their video targets a wide percentage of the population all over the world.