This is our final product for our poster to promote the Ed Sheeran '+' album. We made our poster after we made the digi-pak as I wanted to make them similar so that the audience would associate them with each other. We used another image of Luke with the same black background as we used in the digi-pak. The only difference between the poster and digi-pak is that in the image of the poster, it is just of Luke ‘posing’ rather than holding the guitar. We choose to do this because it attracts the audience more as it focuses more on the artist. We kept the colour scheme the same as the digipak so that they correspond with one another and also because we wanted to make sure that the poster could be used to advertise the digipak and that they worked together so that the audience could recognise the link between the two products. We decided to put the artists name (Ed Sheeran) in bold so that it stood out and so the audience could easily recognise who the artist is. We also added the paw print to the poster as well as the digipak as it is associated with the singer. Also, to help promote the artist even more I have included Ed Sheeran’s website and his record label, this may influence the audience to research the artist.
Audience Feedback
"I like the colour scheme of the poster and I like how the text saying 'Ed Sheeran' is in bold because it makes the artist stands out and when the audience looks at the poster they can immediately recognise who the artist is".
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