Thursday, 18 July 2013

Imagine Dragons - Digipak

The front cover of Imagine Dragons' album titled 'Continued Silence' is very simple. There is only one person on the cover and it is hard to tell whether they are a member of the band or not. Normally the artist is dominating the cover of the digipak which acts as a selling point, but not in this case which is what makes this digipak unique.
 
What makes it more unique is the action that the person on the front cover is doing, they seem to be in a state of levitation. This brings an element of mystery to the front cover, this may intrigue the audience. The briefcase is the only prop in the digipak cover, it is used to enhance the mystery that has been created by the person holding the briefcase and goes well with the colour scheme that is used.
 
The font also adds to the 'mystery' of the cover as the  the letters are incomplete. The title of the album is very defined and stands out clearly.  The dark colours used throughout the cover creates a feeling apprehension, which gives the cover a great selling point as it makes the audience want to buy the album. The name of the band is displayed in big, bold font which makes it clear to the audience who the band are. The background of the cover also adds to the mystery. It seems to be set in the woods on a misty day. The whole concept of the cover, the mist, the dark theme suggests that the target audience is aimed at older people, because these people will possibly connect with the songs better than younger people.

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